Uxbridge College student Alanna Kos (left) worked with Denham solicitor Frazine Johnson to rebrand her business including creating a new fascia for her offices.A project by a design student to rebrand a firm of solicitors has been successfully completed.Alanna Kos created a new logo for FRAZINEJOHNSON SOLICITORS while she was a design student at Uxbridge College, pitching against her peers
A project by a design student to rebrand a firm of solicitors has been successfully completed.
Alanna Kos created a new logo for FRAZINEJOHNSON SOLICITORS while she was a design student at Uxbridge College, pitching against her peers for the job.
The task grew to include a new hoarding, an information sign inside the offices, business cards, headed paper, compliment slips, information leaflets and other stationery. She continued working on the project after going to Westminster University to study Graphic Information Design.
Frazine, whose offices are at Station Parade, Denham, said: “We’d had our old logo for years and realised it wasn’t doing the job we wanted it to do. I mentioned I was considering commissioning a new one to a staff member of Uxbridge College I met at a Hillingdon Chamber of Commerce event, and the partnership was born.”
“Now we have a new logo and a fascia which people can see clearly from the road – in fact, some people think we are a new business although we have been here for years! Everything looks crisp and fresh.
“It proves that young people are in tune with what’s going on in the world and with their fresh approach can design with a professional touch.”
Alanna, who is 20 and lives in Northolt, said: “It has been a real learning experience which you could only get from a real brief. I don’t even get real briefs at University. There were all sorts of things I have never done before, like creating the artwork for a large information sign.
“When you work for a business you are dealing with real matters such as their budget and real constraints, even little things like where the address goes on headed paper is really important to them.”
Shernette Daly, Graphic Design Lecturer at Uxbridge College, said: “This has been one of a number of projects where students work with people in the real world, as well as learning skills in class. This gives them invaluable experience that you just can’t get in the classroom, and also means that businesses get the benefit of the enthusiasm and fresh ideas of young designers.”
Frazine has been a Governor for Uxbridge College for over three years, and recently gave a talk to a group of design and business students about the success of the rebranding project to help encourage them to offer their skills to businesses.